What was broken
ACRYLIC sits at a rare intersection: fine art credibility and B2B manufacturing muscle. Their site needed to speak to luxury hotel procurement teams, award-winning interior designers, and independent artists simultaneously — without feeling corporate or cold. The existing presence undersold a genuinely groundbreaking product.
What we built
We built an editorial, gallery-quality web experience that leads with the art and earns trust through proof. A curated artist roster with named credits, a marquee client logo wall, and a process section demystifying their white-glove curation model. Bold typographic hierarchy and full-bleed imagery let the paintings do the selling — copy only stepped in to explain what no image could: the robotics.
The numbers
Repositioned from vendor to market leader in hospitality art
Artist network of 700+ across 30+ countries showcased with full credit
Serves leading hotel brands, top interior designers, and individual collectors
Featured across major press outlets and design publications